Advertising, a.k.a., large-format outdoor advertising, is still one of the best ways to present a brand to a wide audience. These eye-catching, colourful messages dominate skylines, motorways and squares in the city and are one of the most efficient to deliver a long-lasting message. Nevertheless, hoardings should be handled effectively only with a plan. At Zen Media, we collaborate with brands to make sure they get their hoarding advertising in front of and interact with the right crowds, not just one and some, but to influence them and get them to convert.
1. High Reach: Hoardings and Digital Billboards in prime locations—such as busy city centres, highways, and transit hubs—are viewed by thousands, if not millions, of people daily. Due to that massive projection, hoardings are a great medium for advertisers to increase coverage and notoriety. Hoarding catches the eye of a range of people, from a transient visitor walking past, to a guest, or a permanent resident. At Zen Media, we emphasize the role these prime locations can play in expanding a brand's presence in ways that digital or print formats alone can only afford to do.
2. Versatility: Vertical advertising is one of the most attractive aspects of using hoarding advertisements because of its deformability. Hoardings can reach various sectors, from residents to visitors to a particularly popular area. With site selection criteria tailored to your target market, hoardings can be one of the most powerful billboard mediums because of the delivery of advertising messages that are the most accurate and meaningful to the audience. Carefully positioned hoardings create a window into targeting the target consumer group.
3. Cost-Effective: When assessed in terms of cost per impression, hoardings can retain a very low rate. Although the initial cost of advertising a billboard is significant, its potential exposure is commonly much less cost per 1 impression than with any other format of media. Zen Media, through strategic positioning of Outdoor Hoardings at Juhu, guarantees that the return on investment (ROI) of hoarding advertisements is maximized, providing maximum value to the brands.
1. Choose Strategic Locations: Location is just as important as hoarding advertising. Areas of high pedestrian density such as busy highways, city streets and transport infrastructures (train stations, airports, and bus stops) shall take priority. Figuring out where to place your hoarding about the time horizon of the potential audience helps you know where to position a hoard that will be seen by a potential consumer. From reaching out to neighbourhood residents or visitors from around the world, Zen Media guides brands on how and where to place themselves so they will be as visible as possible as well as interactive as possible.
2. Keep It Simple: The use of hoardings lies in their capacity for immediate and succinct conveying of a small and clearly expressed message. Individuals look at hoardings when travelling by car or walking, for which it is also critical that the advertising is trackable within seconds i.e. Visuals that are clean and aesthetic with very short text are the style that provides a fast and lasting impression. At Zen Media, we strive to create clean, easily understandable designs which directly engage the viewer and do not overwhelm them with too much information.
3. Use Contrasting Colors: For high-impact hoarding stands, use striking contrasting colours, which are easy to see and attract the eye. During times in some geographic areas when many more ads are vying for a finite amount of attention, the proper colour scheme can make the biggest difference. Bright colours such as reds, yellows, and oranges can be highly effective in grabbing attention, especially in urban areas with a lot of visual noise. Zen Media provides brands with the best combination of colours that not only enchants them but also empowers brands.
Several global brands have used billboards to fulfil the desired outcomes of both information and action. Let us take a few examples of the way hoarding campaigns might make a real difference.
1. Apple’s "Shot on iPhone" Campaign: For example, Apple's "Shot on iPhone" on hoardings is a perfect case study of how hoarding can be leveraged to enhance brand equity, and also to demonstrate customer engagement. Apple marketed the superior equipment specifications of its products by displaying large-scale billboards globally using images and videos shot using iPhone phones of their users. Even though this solution stimulated noise, and in turn conceptualized the iPhone as a tool for the creativity of human individuals, it generated more recognizability and appeal, by far. At Zen Media, we assist brands with integrating genuine and powerful story-telling, using user-generated content, on hoardings.
2. McDonald’s Minimalist Designs: McDonald's is famous for its sleek, simple advertising, and its billboards as well. A logo and a caption are presented, and customers are invited to take action, McDonald's billboards can effectively direct people toward nearby stores. These uncluttered, pure designs are original and hence the message is simple. At Zen Media, we are not shy of recommending a parallel minimalist method to our clients whenever the aim is to achieve immediate results—for example when driven to increase pedestrian traffic to a shopping mall.
Advertising on hoardings is still one of the most effective marketing weapons for a brand. Because of its wide scope, low cost and multi-functionality, hoardings remain to be one of the strongest visual stimuli inside town and countryside. However, to get a maximum disclosing effect, planning is required. However, the only ways brands can make sure Digital Out of Home (DOOH) hoardings are seen in a crowded media space is by making an accurate site selection, engaging, compelling message and good use of colour and design.
Zen Media works in partnership with brands to ensure that all the potential of holographic advertising is brought to the fore by providing strategic, design and location advice. If tastefully designed and purposefully organized, flyover hoardings can produce a memorable impact on your audience and the esteem of your brand in the physical and virtual worlds.